Ch. 4 - The Marketing Environment

G.M.COLLIN focus more on clinical treatment for facials, and they produce products in order to make convenience for home care for client. Today, more and more people are care about "beauty," and have enough concept for how to keep themselves beautiful, no matter women or man. They provide many kinds of products for any age of women or men, but specially on the generation Y. However, there is not every common people can afford to do facials or buy products because of its price. Even they are really want to maintain beauty.

Actually, compare to other company, G.M. COLLIN provides a fair price for those people who can earn 1000 dollars or less. The most important is the products of G.M. COLLIN are good and always benefit for people who use it. For example, I used to use G.M. COLLIN product, and do its clinical treatment, I think the result is excellent. I also did a lot clients, they also satisfied with that product and treatments. Therefore, people would like to cost money to buy their products or doing facials to take care of their skin.

In some big cities, such as New York, There is a group of people they love spas, facials, and they are like to pay certain amount of dollars to enjoy their break time. By the effect of economic crisis, a lot of people lost jobs, so they couldn't afford to get something what they want. As a result, the economic crisis effects the marketing environment for businesses.

Since women start to work, they have money in their Hand. In the marketing part, they create a lot opportunities to some company that they can make specific products for women. For example, G.M. COLLIN makes a lots products for women, they are focus more on the women than men.

In fact, there are a lot competitions in the skin care market.Every company has different marketing mix to catch clients. Some companies like Lancome, Clinique, and Estee Lauder, etc. They are famous skin care company and they have a big market in the worldwide.The difference is G.M. COLLIN is doing the clinical treatment at spas and they did make profits from here. However, they may still need to do more marketing mix based on current marketing environment.

Ch. 3 - Ethics & Social Responsibility

G.M. COLLIN has a great reputation and they always have a long-term partnership with their clients. They do what they promise to do, they never cheat client.They always provide a product ingredient book for client, so that every client can know what are they exactly use.  They do answer questions for client honestly.

 Under my experience, when my spa ordered product, they did delivery on time with all products. Moreover, if we have any problem, we can call the customer service, and they will provide many kind of  languages to directly help you. G.M. COLLIN solves clients problem based on their experience, and product ingredients information. If they couldn't answer your question, they would do more research to solve the problem, that's why I said they don't cheat client.

At my point of view, G.M. COLLIN does ethical behaviors on business, because they do have a good relationship with their clients. Otherwise, Ethical company will maintain their ethical behaviors in business, because they want to have a good reputation and looking for the long-term partnership.

Summarize Chapter 1 and Chapter 2 and Point of view

G.M. COLLIN had 56 years history of produced products for women and men's skin care. Today, they have a big market in the Canada and the United States. Furthermore, they have a big market at most of states in the United States.In fact, G.M. COLLIN focus on different race of people, for example, they do a lot marketing in Chinese area, or Korean area, etc. They do have a lot specific product for different kind of skin based on race, because people have different kind of common skin based on what kind of country where they are from.

G.M. COLLIN has a good reputation, because they do a lots of media marketing by famous magazines. Compare to other skin care company, the difference is they don't sell products on their's website or to common people.They only sell products to spa, or salon, and the store sells products to their's clients. Moreover, they always have a monthly promotion for clients.

I worked at few spas, and I am working at York Spa right now, which is located at SOHO, Manhattan, New York.They do have partnership with G.M. COLLIN, it means York Spa is one of client of G.M. COLLIN. I also used a lot G.M. COLLIN's product, and I do know them very well. Based on my experience, G.M. COLLIN provide different skin line's product for each specific skin, no matter what kind of skin you have, you can find one to fit you. Moreover, they have a organic line products for pregnant women. Therefore, I think the company do a good job for product parts.

The most important part is not how much promotion or media press they have, that is they do great training and  customer services for spa's etheticians. Also, they have a few days public training for etheticians for free of charge. As I know,they sometimes will teach the spa owner how to grow up business by using their's products. G.M. COLLIN also produces few clinical treatment which is great for spa customers. People love it so much.

Ch. 2 - Strategic Planning for Competitive Advantage

 Strong Marketing Strategy

G.M COLLIN continues to increase its exposure through on-going advertising and public relations initiatives on all key television networks and radio stations and in consumer magazine. The company also ensures that it has a strong presence at high-profile events, even providing treatments to celebrities at the 77th and 78th annual Academy Awards ceremonies.

Customer Support Strategy

G.M. Collin's commitment to helping spa owners/ aestheticians grow their businesses has led to the development of a number of value-added tools. G.M. Collin provides detailed literature, leaflets and technical documentation about clinical treatments and home care products and offers a range of service, including:

Training

Three type of training are available to clients, free of charge.

1.Primary technical product training
2.Customized technical training
3.Business/ Commercial training

Technical Assistance Strategy

G.M. Collin offers on-going technical assistance. Client simply dial a toll-free number and experienced aestheticians address their needs. This service is available during regular business hours, in a variety of language.

Management Strategy

To help owners better manage their G.M. Collin account, they created a password-protected and user-friendly internet management tool that allows access to the following information:

1. G.M. Collin personal account
To view and update personal and purchase information, invoice, account balance, prices and product.

2. Promotions
Current information on clinical care and home care product promotions, as well as new product launches and skin care advice.

3.Training
Updated schedules, descriptions and availability of training workshops, as well as how to reach them.

4.Customer Service
A complete overview of our customer service department and access to aestheticians who can answer all your questions.

G.M. COLLIN added benefits for customers

1.Available co-op advertising owner/employee incentive programs.
2.Delivery in less than 48 hours(free delivery based on minimum purchase
3.Brand labeled uniforms, towels and accessories available for aestheticians

History and Mission about G.M. COLLIN COMPANY

G.M. Collin dermo-corrective skin care line is developed and manufactured by Dermo-Cosmetik Laboratories in Montreal, Canada. Initially, the scientific team reformulated existing formulas to adapt them to the North American climate, and throughout the years, they have developed an array of new products derived from recent technologies.

 

 

History

G.M. Collin was founded in France in 1957 by a dermatologist who pioneered the use of collagen pellicles and a renowned experienced aesthetician.

Over the years, the company has become known for using the latest technology to develop innovative skin care products. Since the early 1990s, G.M. Collin has been developed and manufactured by Dermo-Cosmetik Laboratories, a Montreal-based company that has adapted the products, enhancing its dermo-corrective capacity to suit the North American climate and way of life.

Mission

G.M. Collin is dedicated to offering women and men of all ages an exclusive range of products, from superior clinical treatments to the highest quality demo-corrective home care. The goal, no matter what the product, is a more radiant, healthier, younger- looking skin.

Video about the History and Mission
G.M. COLLIN Discover