Ch. 7 - Business Marketing

G.M. COLLIN doesn't have any business product, all their products are for personal care. The company doesn't make any exchange of goods or services in their official website, but some retail store does that.  You can still shop their products online from some big skin care website, such as http://www.skin-one.com/gmcollin.html#, which is a big online skin care products shop website. They have a lot of products with different brand, it's just like a wholesale store.

I don't know if the website have a sell of products, as for me, I won't shop skin products online only if I have tried this product already. I usually go to a retail store to try products first, then I may wait to buy it until they have discount. 

As I told before, if you to join their company to become a retail store, you just open an account from 3000 dollars, and in the future, each order must over 500 dollars. They will provide an agreement when you open the account. Under my experience, they gave my spa trust, and they build a good relationship with us.

G.M. COLLIN wasn't a very large company, and their are also belong to a manufactory, so they are not like specific retail store, their business market will easier and simplify than retail stores.

Ch. 8 - Segmenting and Targeting Markets

G.M. COLLIN is a skin care company which produces skin care products and clinical treatment, the target market is the age from 15-60, but focus more on generation Y who can afford to buy and have products.There are a lot of skin care company in the market, it helps every company to define clients needs to be more specific; for example,G.M. COLLIN company divide product for men and women, and they have different mentions for skin, they are specific into body, lip, and eye treatments, etc.

However, personally, I think the G.M. COLLIN products has better result in Chinese skin, not American. Due to we have to use a couple of products for take care skin, usually most of middle class people can afford the price of a couple products. products also for different age user, as time goes by, people can buy products by their needs.

Every one have different skin, that's why not everyone can have a satisfy result by using these products. What I think is, this company has few very good and complete clinical treatments, they made more profits in this part than products. That is a reason that people love their treatment and to become regular clients.

As I wrote before, G.M. COLLIN, they do a great job at customer service, clinical treatments as well, a lot of clients become their regular clients. It makes company become more and more popular, stronger, persuasive.