G.M. COLLIN

G.M. COLLIN
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Tuesday, May 7, 2013

Ch. 8 - Segmenting and Targeting Markets

G.M. COLLIN is a skin care company which produces skin care products and clinical treatment, the target market is the age from 15-60, but focus more on generation Y who can afford to buy and have products.There are a lot of skin care company in the market, it helps every company to define clients needs to be more specific; for example,G.M. COLLIN company divide product for men and women, and they have different mentions for skin, they are specific into body, lip, and eye treatments, etc.

However, personally, I think the G.M. COLLIN products has better result in Chinese skin, not American. Due to we have to use a couple of products for take care skin, usually most of middle class people can afford the price of a couple products. products also for different age user, as time goes by, people can buy products by their needs.

Every one have different skin, that's why not everyone can have a satisfy result by using these products. What I think is, this company has few very good and complete clinical treatments, they made more profits in this part than products. That is a reason that people love their treatment and to become regular clients.

As I wrote before, G.M. COLLIN, they do a great job at customer service, clinical treatments as well, a lot of clients become their regular clients. It makes company become more and more popular, stronger, persuasive. 

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