Ch. 4 - The Marketing Environment

G.M.COLLIN focus more on clinical treatment for facials, and they produce products in order to make convenience for home care for client. Today, more and more people are care about "beauty," and have enough concept for how to keep themselves beautiful, no matter women or man. They provide many kinds of products for any age of women or men, but specially on the generation Y. However, there is not every common people can afford to do facials or buy products because of its price. Even they are really want to maintain beauty.

Actually, compare to other company, G.M. COLLIN provides a fair price for those people who can earn 1000 dollars or less. The most important is the products of G.M. COLLIN are good and always benefit for people who use it. For example, I used to use G.M. COLLIN product, and do its clinical treatment, I think the result is excellent. I also did a lot clients, they also satisfied with that product and treatments. Therefore, people would like to cost money to buy their products or doing facials to take care of their skin.

In some big cities, such as New York, There is a group of people they love spas, facials, and they are like to pay certain amount of dollars to enjoy their break time. By the effect of economic crisis, a lot of people lost jobs, so they couldn't afford to get something what they want. As a result, the economic crisis effects the marketing environment for businesses.

Since women start to work, they have money in their Hand. In the marketing part, they create a lot opportunities to some company that they can make specific products for women. For example, G.M. COLLIN makes a lots products for women, they are focus more on the women than men.

In fact, there are a lot competitions in the skin care market.Every company has different marketing mix to catch clients. Some companies like Lancome, Clinique, and Estee Lauder, etc. They are famous skin care company and they have a big market in the worldwide.The difference is G.M. COLLIN is doing the clinical treatment at spas and they did make profits from here. However, they may still need to do more marketing mix based on current marketing environment.