G.M. COLLIN

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Thursday, March 7, 2013

Ch. 5 - Developing a Global Vision

G.M. COLLIN only develop their business on the United States and Canada. However, they don't have any industries in the United States, but Canada. Canada was the original market, so the head company was set up at there. They sell same products but using different price.

In my research, you couldn't find any information about their business in Canada from Google, because they don't have global marketing standardization. People always think the price of products from the original productions place is cheaper than import place, actually, the price of G.M. COLLIN  is totally contrary. Canada' products are more expensive than the United States'.

Through my forward research, I get to know market background between the United States and Canada. Few years ago, Canadian dollars had less value than the US dollars, G.M. COLLIN in order to get to global marketing standardization, they created different prices for same product between two marketing countries, which Canada's price is higher than US. Up to now, even Canadian dollars almost have same value as US dollars, they still keep the old prices. Therefore, the price of product in Canada is higher than US. 

As a result, Canada's company never have a better outstanding achievement than US, even US only import products.  

 

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