Ch.15 Retailing

G.M. COLLIN produce products and sell it to the retail stores which only include beauty salon and spa. They doesn't product their own website, but you still can find from other websites, such as, amazon, and eBay. However, they don't sell products to other websites, but those website are allow to purchase from somewhere and sell it.

Most of retail stores are not independent retailer, they don't have to have franchise, and don't operate chain store. The only thing is they buy products from the company, and sell it on their store. G.M. COLLIN company always sell product through telephone, which is called telemarketing, they do delivering after you ordered.

The company will have a promotion every month in order to attracting retail stores to concern and order. Moreover, retail store has rights to decide the price of products to sell. By the way, if you want to be a retail store, you have to open an 3000 or 5000 dollars account of their company. If you are first time open an account on their company, they will give you free product shelf, books, posters, etc. They also do a lot training for etheticians to teach them how to sell products. 

Retailer Visit

In any spa or beauty salon, ethetician is the main person who sell products, because they always analysis client's skin when they are doing a facial, so they are exactly know what kind of product is fit to client's skin. This is a key point that make a best result for clients, and when you chat with the client during you doing a facial, you can easily to know the client's needs, what do they expect,and prices they can accept.