Ch. 16 -Integrated Marketing Communications

As I told, G.M. COLLIN has promotion very single month for retailer, and retailer decide whether do same promotion for their clients. Due to G.M. COLLIN is the main manufacture, so they have right to do what kind of promotion, there is no communication during retailer and the company. Those retailer just order from the company by the phone, and they take responsibility to deliver products, that's the only communication. Promotion is a good way to draw client's attention, and give clients a chance to get to know products.

Under my personal experience, I am the manager of a spa located in SoHo area, I always chose to do some promotion with some specific websites. Before I start talk to website company manager, I need to decide what kind of promotion I need to do, otherwise, those manager will help you to finish this part. Then we talk, communicate, and we make a contract.  Promotion brings a lots of new clients, like AIDA concept, we draw clients interest through website with a low price, and when they buy it and come to enjoy the service, we got a chance to keep those clients coming back. However, there wasn't have a lot clients come back, because they can always buy a discounted price from those specific websites, same service but different place.