Ch. 18 - Sales Promotion and Personal Selling

G.M. COLLIN have sales promotion every month in their website, due to their company don't sell product online, then clients can buy promotional product through retail store  only if they follow the company's deal. Actually, it benefits retail store, because they can order promotional product, but still sell same regular price.

The company never have a coupon or reward for retail store or clients, but they do provide a lot sample products to give clients a free try, they also provide a lot product books with English and Chinese. Clients have decisions whether to buy product or not after they go over products reviews and results of samples.

As a result of the company don't sell product to clients directly, they will train every estheticians from retail store, they teach how to build relationship with client, how to sell products, and how to satisfy client's needs. Since estheticians can sell more products, the retail store will order more products, then they get profit.

The company also will follow up every retail store, they will call or email once a month to mention about monthly promotion and the situation of it. They will give the retail store some ideas if they are in a bad situation.


Current Promotion